In any business, saving time and money is always important and part of this is being able to boost your productivity. In no area is this more applicable than with your marketing and social media marketing can be time consuming as well as complicated, so being able to run a more effective social media marketing campaign is always a plus. If you want to improve your marketing strategy, you will need to find the best social media management tools as they will help you to analyse your campaign to improve it and boost your brand awareness.

Having a productive social media marketing strategy in place is vital if you want to be competitive in today’s technology-honed world and using the right tools to help you to achieve this is imperative.

G2Crowd has looked at hundreds of reviews made by users to determine what the top four tools are for social media marketers and here they are:

  1. Hootsuite
  2. Agorapulse
  3. Sprout Social
  4. Sendible

All of these tools performed well in the reviews that were all conducted by genuine users and not industry experts, and this is important to ensure that you get an unbiased viewpoint on how well the tools really perform. G2Crowd monitors its reviews by making every user submit a screenshot of their account to prove who they are or they ask them to send a LinkedIn connect request, and this helps to ensure that all of the reviews you read are helpful.

When it comes to identifying which tool is the best for your business, you will need to determine what your budget is and which tool comes highly recommended for the features that you will make the most use of. For example, some tools are best used integrated into Facebook while others perform better for Twitter and so on, and check out everything from user satisfaction levels to available support services.

Here are five of the elements of social media marketing that you can improve by implementing a tool like those listed above:

  1. Increase productivity
  2. Tracking competitors
  3. Analysing data
  4. Scheduling
  5. Collaborating

While Agorapulse is not as well-known as some of the other tools in the industry, it performed extremely well in the reviews with users liking it due to its usability and customer support services. Bigger tools that receive hundreds of millions of dollars in funding failed to perform as well as Agorapulse and this goes to show you that you should always research a product by reading reviews before you invest in a brand name just because it sounds familiar.

Regardless of the size of your company, social media management is a must and in recent years it has become one of the core focuses for marketing teams. Learning how to effectively manage your social media marketing is important in order to take advantage of the numerous benefits, as simply having a strong presence isn’t enough to ensure you are being competitive nowadays.