Search engine optimization (SEO) is widely used by businesses of all sizes. In light of how profitable currying favor with prominent search engines can be, there’s little wonder as to why SEO is so popular. However, this isn’t to say that every search engine optimization strategy is successful. As is the case with everything else in life, some businesses are simply better at using SEO to their advantage than others. Luckily, there are a number of simple ways your company can maximize its search engine optimization efforts and set the stage for long-term success.

Keep an Eye on Your Traffic Stats

One of the easiest ways to monitor the success of your company’s SEO efforts is to keep a watchful eye on your traffic stats. Since the vast majority of web hosting services provide clients with user-friendly stat-tracking tools, this generally isn’t too difficult. However, many of these tools don’t offer much in the way of up-to-the-second accuracy. Additionally, in some cases, the stats they report are outright incorrect. This is where Striim comes in. This renowned company’s cutting-edge data integration tools can provide you with meticulously accurate stats, ensuring that you have a solid understanding of how many people are visiting your site, where they’re being directed from and the most opportune times of day to attract new visitors. Having access to this information will give you a clear understanding of which efforts are paying off and which ones you’re better off abandoning.

Have a Look at the Competition

In recent years, keeping track of your competitors’ SEO efforts has become almost deceptively simple. With the help of game-changing freeware tools like Alexa and SE Ranking, you can get the lowdown on the competition’s latest SEO endeavors in a simple and timely manner. This will enable you to make informed decisions when formulating search engine optimization strategies of your own. Keep in mind, however, that these tools are a double-edged sword. Just as you’re able to use them to spy on your competitors, your competitors can use them to keep an eye on your company’s SEO efforts.

Monitor New Client Numbers

Since any SEO campaign’s ultimate goal is to increase profits, it’s in your best interest to keep track of how many new clients come your way after setting your search engine optimization efforts into motion. If you notice a sizable uptick in new business, it’s a safe bet that your SEO endeavors played a role. Of course, it goes without saying that not all of your clients will have learned about your company through SEO. With this in mind, consider issuing a survey to all new customers. Among the featured questions should be one that asks how they first came to learn about your company. If a sizable majority of new patrons claim to have found you through Google, Bing or another prominent search engine, chances are your SEO efforts have paid off.

These days, virtually every business with an online presence has a number of SEO strategies in the pipeline. In fact, some marketing experts would argue that knowing the basics of search engine optimization is essential to remaining competitive in the digital age. To ensure that your company’s SEO efforts are successful, make a point of utilizing the previously-discussed tips.