A business website used to just inform visitors about a company’s business, where it was located, what industry it was in, and the hours of operation. However, business websites are not only informative but thanks to responsive web design, they are a great way to keep up with your customer base. Through your website, you can engage with your customers, promote your company’s products and services, and generate sales leads as well.

Is Your Website Doing its Job?

Although sales are a good indication of how successful your website is, there are several other indicators that may give you a better idea of how well your site draws traffic. These indicators can help you determine if you need to make changes to your website and which areas may need improvement. Use these indicators as a way to measure your online success.

Number of Visits

Although the number of visits your website is getting doesn’t indicate the number of relevant visits, it is a good indicator of how well your site is doing at drawing web traffic. It’s also a good indicator of how easy is it for people to find your site.

Length of Time on Site

Another good way to determine whether your site is successful is the length of time web visitors are staying on the website and how long they are visiting certain pages. A company that does good web design in Brisbane will help your site draw visitors and use engaging content that helps keep them on the site longer. The information you get can help you discover which webpages need to be revamped in order to keep visitors on your site to better your chances of converting them into customers.

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Check the Bounce Rate

A bounce rate indicates how many visitors only view a single page before they leave the site. This information may indicate that visitors are frustrated, because they cannot find the information they wanted, or it may be because the content has no value to them. Your site can be penalized for having a high bounce rate by certain search engines, but you can also use this information to determine if the right keywords are being used to find information on the site.

Converting Visitors to Buyers

One of the main goals for your business website is to convert web visitors into paying customers, whether they buy your products from your site or visit your store. Understanding the conversion rate can be difficult because it doesn’t really indicate what makes a visitor buy a product or tell how close they are to buying from your company. However, the conversion rate is important for indicating the success of your website.

This information can be found in the analytics area of your website, and the statistics should be checked often to see how well your site is doing. It can help you figure out what you are doing right and what needs improvement to increase your profits.