According to recent studies, of the 7.210 billion people in the world, 3.010 billion individuals are active internet users and 2.078 billion of them are active on social media. Of these billions, 74% said that they frequently rely on social media to guide them through their decisions when it comes to availing of products or services. If you’re a business owner or a service provider, these numbers should serve as an eye opener.
It’s hard enough to market a business with nothing but good ol’ flyers and pamphlets, but when your competitors take to the cyber-realm, you might find yourself left behind. With nearly one-third of the population using social media for their purchase decisions, it’s important that you join in on the bandwagon. Every business can reap benefits from using a social media marketing plan, and here’s why.
- Social Media is Cheap and Cost-Effective – Lots of social media platforms are cheap; most are even free. That’s why business owners and service providers have taken to the internet to make use of this incredible opportunity. Gone are the days when you’d have to spend hundreds (maybe even thousands) of dollars to print flyers just to watch people crumple them up and dispose of them at the nearest bin. Social media is fast, accessible, and free, which makes it an ideal venue for marketing your health care service.
- Allows a Wide Reach – The internet is a place where people connect – that’s why websites and social media sites have made it a point to integrate with one another. It’s not uncommon to see a Share on Facebook or Share on Twitter button wherever you go on the world wide web, and that’s what makes it ideal for marketing. When one user likes what you post, you can expect them to share it with their friends, whether it’s in the form of a link or a post. The people that person reaches might be interested in sharing your information as well, so you end up with a cycle that reaches more and more people as time goes on. For what little effort, you can reach virtually every person on the internet. Isn’t that something?
- It Allows People to See What Others are Saying – Word of mouth is a powerful marketing tool, and people are more likely to trust a product when a buyer tells them that it’s worth the penny. Social media allows you to have a venue for your customers to tell others what they think about your products and services. Raking in those positive reviews could spell bigger profits for your business. In the event that an unhappy customer starts talking crud, don’t fret! This is the perfect opportunity to show others that you care. It’s best to deal with unsatisfied consumers where others can see the conversation so they’ll know you care about their satisfaction.
- It Strengthens Your Brand Name – Social media is where most people get their facts on whether or not to try out a service or product. By involving yourself in social media, you allow a greater audience to see your activities, products, and how your business works, thus allowing you to grow a better brand name and reliability among consumers. People like a business they can see, and with social media, that’s exactly what you provide them.
About the Author
Nick James writes for CompanyStampSingapore.com, where he wrote most of the website content. He wrote the article “Eco Friendly Rubber Stamps” and “How to make your Company Stamps look impressive”.